Sustainability Strategy
Sustainability strategy for fashion brands at every stage of growth. We help brands turn sustainability into a source of commercial strength — reducing risk, building resilience, and creating value that lasts.
Start a ConversationThe Landscape
Regulations are tightening across the EU, UK, and US. Retail partners are raising the bar on supplier requirements. Consumers are demanding transparency and authenticity. The brands that move now build lasting advantage.
A wave of new regulations is reshaping the fashion industry — from product passports and anti-greenwashing directives to extended producer responsibility and supply chain due diligence. Brands selling across borders need to understand what applies to them and prepare accordingly.
Traceability, material provenance, animal welfare, chemicals management, and labour practices are under growing attention — from regulators, retail partners, media, and customers. Gaps in visibility create exposure at every level.
Consumers and media are evaluating sustainability claims with increasing sophistication. Unsubstantiated claims carry legal, reputational, and commercial risk. Authentic transparency has become a genuine competitive advantage.
Our Framework
Identifying and closing the gaps that create regulatory, reputational, and commercial exposure — before they become problems.
Turning sustainability into a competitive advantage — deepening customer loyalty, strengthening brand positioning, and building long-term resilience.
Self-Assessment
A quick diagnostic across four dimensions of sustainability readiness. Select the level that best describes your brand today — it takes less than two minutes.
Services
We work across the full spectrum of fashion sustainability — from supply chain foundations to brand narrative and circularity. Every engagement is shaped around your brand and what will create the most value.
01
Mapping your supply chain from finished product to raw material origin. Supplier assessment, traceability systems, and visibility into the environmental and social practices behind your products.
02
Reviewing your material portfolio and building a sourcing strategy aligned with best practice. Certification pathways, animal welfare standards for materials like leather, cashmere, and wool, and chemicals management.
03
Auditing sustainability claims for greenwashing risk. Regulatory readiness across key markets. Circularity strategy — from product durability and repair to end-of-life and take-back considerations.
04
Building your sustainability roadmap with clear targets and milestones. Carbon footprint measurement. Sustainability narrative and reporting — for your customers, your retail partners, or your investors.
Working Together
Approach
We work as an embedded partner — not a consultancy that hands you a report and disappears. You get an experienced practitioner who understands both the commercial and the environmental side, working directly with your team from day one.
A background in consumer brand commercial leadership. We understand growth, margins, and brand dynamics — and we connect every sustainability recommendation to business outcomes.
Clear priorities, not frameworks. What to do this quarter, what can wait, and what you can safely set aside. We focus on what will move the needle for a brand your size.
We work exclusively with fashion brands. We understand the materials, the supply chains, the regulatory landscape, and the customer expectations specific to this industry.
About
Goodman Advisory was founded to bridge a gap we saw repeatedly: fashion brands that want to do sustainability well but lack the bandwidth, the expertise, or the roadmap to make it real — and consultancies that produce reports but don't embed the work.
Julia brings a decade of experience across consumer brand commercial leadership, supply chain sustainability, and climate finance. She currently focuses on textile supply chain decarbonisation strategy at the International Finance Corporation (IFC, World Bank Group), and has held commercial leadership roles at international fashion and consumer brands. She holds an MPA in Energy and Environment from Columbia University.
She believes sustainability should be a source of competitive strength — not a compliance exercise.
Get in Touch
Book a complimentary 30-minute call. We'll discuss your brand, your supply chain, and what's on your mind with sustainability — and give you an honest perspective on what matters most and where to start.
Book a Call →Based in the New York area. All conversations are confidential.